Giving Holiday Gifts to Clients

When giving gifts to clients, you are thanking them for their past business and hoping (though not saying) that they will continue to do business with you. So, why not give something that they will appreciate and also keeps your name in front of them when they use it?

Though gift cards and gift baskets are nice, they are quickly consumed and your business is now out of sight. Instead, a useful product with your name on it will be used for weeks, months, or even years to come and the recipient will think about you every time they use it.

In the $20-30 range, there are things like bbq tools, cutting boards, nice embroidered totes (maybe even insulated), and afghans, to name just a few.

In the $10-20 range, you might go with a tote, umbrella, duffel bag, portfolio (notebook), upscale insulated mug, etc.

In the $5-10 range, try a wine stopper, fleece gloves, stone coaster, printed tote, etc.

Below $5, you are more in the range of an advertising item than a “thank you” gift. And, there will be higher minimum quantities.

There are about 1,000,000 items available and a promotional product specialist (such as BrandShark) can help you find the right gift to fit your business, your clients, and your budget.

BTW, when giving a gift, it is OK to have it represent your company, but NOT OK to make it a sales pitch. I’ve received cards from people expressing holiday wishes, with a note at the bottom about how they would love to get some referrals from us. Bad form.